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THE ULTIMATE GUIDE TO SETTING UP AN INSTAGRAM SHOP - Part IV
PART IV - DELIVERY
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No wonder there’s hype around shoppable photos -- Instagram users now number more than 500 million. If online businesses have a high level of customer engagement on the platform, this new channel could drive insane sales. However, it’s important to look at how it impacts other parts of the purchasing process.
Increased sales also mean more deliveries. However, research shows that 59% of people wouldn't shop with a brand again if they failed to deliver on time. As such, it’s essential for retailers to have an effective delivery infrastructure in place as a precursor to embracing the latest ecommerce technology. As shoppable photos come into sharper focus, what are the delivery factors you should consider?
THE ULTIMATE GUIDE TO SETTING UP AN INSTAGRAM SHOP - Part IV
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