HOW TO ENGAGE YOUR FOLLOWERS TO COMMENT MORE
The three pillars of any successful Instagram account are subscribers, likes and comments. And if the first two can still be bought, beautiful and thoughtful comments cannot. We also don't recommend using services for faking any of these. They may generate an influx of bot comments but this will not lead to real sales and a loyal community.
Moreover, if you spend resources on building a strong community around your brand, you need live and engaging comments.
Another reason to work on the number of comments is the feed ranking factors. In order for your post to be seen by as many people as possible, you should take into account three main indicators: interest, how new is the information and interaction.
Here's where the comments come in handy. The more people engage and react to your posts and stories, the more of your content they will see.
Instagram knows all of your interactions, and its algorithm adjusts your feed to your preference. In a complex chain of algorithms, comments are the highest "rating" for an account that someone can express. And many people like to read the heated discussions under the post, which also helps your Instagram account to grow.
More comments = more posts reach.
But how can you get more comments? Easy! Just follow these 4 steps:
- Create perfect conditions for commenting.
- Receive the first comments.
- Get involved! Communicate with your followers.
- Repeat all that in your next posts.
Let's look at it in more detail.
1. PERFECT CONDITIONS
Imagine that there is a post about a beautiful dress in your feed. The post mentions the places where you can go wearing the dress: school, work, a walk, an event and so on. At the very end of the post there is a cherished question that should make you write a comment: Where else can you wear this dress?
2. RECEIVE FIRST COMMENTS
It seems that the conditions are met, the post is beautiful, the image is attractive, and there is a cherished question, but there are no comments. All due to the fact that the simplest and most obvious answers to the question were listed.
As such, you need to come up with something more complicated in order to answer. Why try so hard? Start by building a thin thread between your followers and your profile to avoid these situations.
Simplify communication for your followers. The simplest thing is to create a situation where the comment is thought up in advance and the topic is such that a person really wants to answer because they are so hooked on the question.
In practice, poll and voting posts are best suited to create these conditions. People like to answer questions like this, they like to choose. Make selections with different outfits, interiors, logo layouts and ask your followers: which option is better?
This is the best and most efficient tactic that works for any niche and topic.
If you want to get more detailed comments just add a question "and why?" at the end.
After receiving the first comments, engage and communicate. Develop the dialog by inciting your followers to get involved.
And don't forget Stories! This is a great way to incite followers' activity by asking them questions and responding to their answers. In Stories, you can do the same polls using the quiz and poll tools.
You may as well turn the things around and ask your followers to ask you questions on any topic. Close communication warms up your audience, makes it more loyal and facilitates communication in the feed.
Get to know how to build engaging posts to increase reach and get more comments with our Instagram Ads course!