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HOW TO CREATE CATCHY HEADLINES FOR INSTAGRAM

22 October 2020
HOW TO CREATE CATCHY HEADLINES FOR INSTAGRAM

The cornerstone metric for your account is comments. It's not just an indicator of your audience engagement. It also means that people actually read your posts.

But what if there are no comments at all?

The very first thing to pay attention to is if you have any engaging questions in the post itself? Learn how to write posts that will get you more comments. 

If your posts are alright, the next common reason why people don't comment on much is that they don't really read your posts.

People tend to simply scroll through posts unless you hook their attention. They may linger and like the image, but what will make people read the text until they reach your cherished question? Headlines, of course!

Your biggest goal is to write a headline that will hook, intrigue your followers and make them read the text further. But don't forget the limitations — the Instagram feed hides a large text under the "more" button. You have only 30-50 characters to motivate your follower to click on it and see the full text.


HOW TO CREATE CATCHY HEADLINES?

Your easiest option is to use classic templates like TOP-5 things, do's and don'ts, 5 examples, 4 secrets or pro tips and so on. While these headings are versatile and still eye-catching,try to not use them too often.

Try to constantly get inspiration. Keep an eye on your competitors, check their content and delivery format. Modify the best headlines that made you stop and read their posts more. Tailor such headlines to fit your content and audience.


FEW MORE TIPS FOR YOU

  • Optimize headlines: make sure the length doesn't exceed 30-50 characters. Your headlines should intrigue and motivate people to read further. Remember that the headline's job is to attract, so don't reveal the whole point of the content in it.

  • You can use a time limit, for example, "4 things you must do this summer" or "follow these steps now, or else you risk to lose everything".

  • Another technique is using negation. For example, “5 Worst Tips” or “10 Worst Headlines”.

  • To get more attention, play to your advantage: "Start making money using this", "Read this post and act now."

  • Also, avoid using many adjectives. Try to be clear and to the point. There is a lot of information around your followers and they don't want to spend extra 5-6 seconds reading. They prefer to go straight to the point and evaluate whether your content is worth reading.

  • Share the benefits. Write about how your products or services will help people solve their problems. Your audience is more likely to respond to such content as compared to an empty praise of a product or service.

  • Intrigue. Headlines with questions such as “Why? What for? How?”  provoke curiosity. People are more likely to read such posts.

  • Share your secrets. Headlines that promise to reveal something secret motivate people to read on.

  • Avoid difficult words. Terminology is appropriate only in narrowly targeted posts. Speak the language of your target audience. The easier you explain complex things, the more loyal your followers become.

  • Don't lie or deceive. Your audience will not like it if you advertise a miracle cure or earnings in the headline but argue otherwise in the post itself. Be honest and open — this is the best formula for good content.

These simple tips will help you create content and headlines that will engage your audience, get you more comments and increase your reach.

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